Mix Your Cake And Eat It Too - Black Enterprise
Black Enterprise Magazine September/October 2018 Issue

If you’re thinking about ditching a project or goal because the results are slow in coming, you might want to reconsider. Good things come to those who wait–and persevere. That can be tough to swallow, considering society’s preoccupation with convenience and immediacy. But think about an experience where you came by something easily or quickly. Did you appreciate what you gained, or did you soon take it for granted? Now think back to when you had to work really hard to realize a goal that seemed light-years away. Chances are, you treasured thai accomplishment for a long time–and much more than those opportunities that didn’t require much effort.

Instead of imposing unrealistic time limits on your goals, why not enjoy the process of attainment? Remember, it took Madam C.J. Walker 10 years to build her hair care empire, and award-winning author Toni Morrison faced numerous rejections before her first book, The Bluest Eye, garnered critical acclaim and became required reading in classrooms nationwide.

If you focus only on eating your cake, you’ll miss out on mixing it, smelling its wonderful aroma as it bakes and adding the final touches. Why not train yourself to enjoy each stage of your goals? They’ll be that much sweeter in the end.

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Black Enterprise is a black-owned multimedia company. Since the 1970s, its flagship product Black Enterprise magazine has covered African-American businesses with a readership of 3.7 million.

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