12 Most Expensive Super Bowl Commercials of the 21st Century

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2009: Audi’s “The Chase”

Audi decided to reenact the evolution of a classic car chase to promote their 2009 four-door sports car during the XLIII Super Bowl, featuring action star Jason Statham. With an approximate $2.8 million spent per 30 seconds, the carmaker almost came in as the second most expensive commercial to hit the air in 2009. Britney Spears’ Pepsi spot with Bob Dole was banned due to sporadic, overly sexual content. The airtime of Britney’s commercial was equivalent to an estimated $8.4 million, but after its ban Audi took the cake for the year’s most expensive Super Bowl spot.
Approximate Total Cost: $5.6 million

2009: Audi’s “The Chase”

Audi decided to reenact the evolution of a classic car chase to…