12 Most Expensive Super Bowl Commercials of the 21st Century

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2008: Coca-Cola’s “It’s Mine” 

With inflation underway, Coca-Cola spent $2.7 million per 30 seconds to create the ultimate cartoon rivalry. As part of a Macy’s parade, an inflatable version of Family Guy’s Stewie battled ’90s cartoon superhero, Underdog, for a runaway bottle of Coke. Through the use of computer graphics the classic beverage found a new and innovative way to bring family together over a game of football.
Approximate Total Cost: $5.4 million

2008: Coca-Cola’s “It’s Mine”

With inflation underway, Coca-Cola spent $2.7 million per 30 seconds to…