12 Most Expensive Super Bowl Commercials of the 21st Century

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2007: General Motors' “Robot”

Before the economy took another recessional hit, GM paid a whopping $2.6 million per half minute for their technologically savvy robot commercial showing the way of the future. The spot portrayed a robot who loses its job at a GM plant for dropping a screw on the assembly line and then searches for a new job before realizing it was all a dream.
Approximate Total Cost: $5.2 million

2007: General Motors’ “Robot”

Before the economy took another recessional hit, GM paid a whopping $2.6…