12 Most Expensive Super Bowl Commercials of the 21st Century

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2011: Chrysler’s “Imported From Detroit” 

Reigning at an all-time high with an average $3.1 million per 30 seconds, Chrysler’s two-minute and three-second commercial, “Imported From Detroit,” for Super Bowl XLV rings in as the most expensive mini movie to air during football’s annual championship game. Featuring Detroit native Eminem, the spot helped promote support of the domestic auto industry.
Approximate Total Cost: $12.4 million

2011: Chrysler’s “Imported From Detroit”

Reigning at an all-time high with an average $3.1 million…