12 Most Expensive Super Bowl Commercials of the 21st Century

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2006: ESPN Mobile’s “Sports USA” 

To promote ESPN’s mobile capabilities, the brand paid well into the seven-figure range, at the rate of $2.4 million per 30 seconds, to show off their unlimited and un-stationary sports access. With baseball, basketball, football, hockey, and more underway, ESPN had this bill covered.
Approximate Total Cost: $4.8 million

2006: ESPN Mobile’s “Sports USA”

To promote ESPN’s mobile capabilities, the brand paid well into…