12 Most Expensive Super Bowl Commercials of the 21st Century

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2002: Pepsi’s “Joy of Pepsi” 

Seven years before Britney Spears’ XLIII Super Bowl ad for Pepsi was banned, the refreshing beverage recruited the pop star to promote their thirst-quenching product during Super Bowl XXXVI at a rate of $1.9 million per half minute. Taking fans through time from the late ’50s to the beginning of the 21st century, Spears showed why Pepsi is forever young.
Approximate Total Cost:  $5.7 million

2002: Pepsi’s “Joy of Pepsi”

Seven years before Britney Spears’ XLIII Super Bowl ad for…