← 12 Most Expensive Super Bowl Commercials of the 21st Century

Running-Squirrels-620×480

By Anslem Samuel | Published February 6, 2012 | Full size is 620 × 480 pixels

2001: EDS’ “Running of the Squirrels” At the turn of the century, EDS spent $2.1 million per 30 seconds to highlight the digital takeover. Showing the way of the future through fast technology, EDS became well known for their XXXV Super Bowl spot “Running of the Squirrels.” Approximate Total Cost: $4.2 million.

2001: EDS’ “Running of the Squirrels”

At the turn of the century, EDS spent $2.1…

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