12 Most Expensive Super Bowl Commercials of the 21st Century

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2004: Subway’s “Make-Up-For-Eating-Bad-Not-Being-Bad”

Creating the slogan, “Eat Fresh,” as a household mainstay nationwide, Subway recruited actor Christian Seaborn to sell their “make-up-for-eating-bad-not-being-bad” campaign. At the cost of $2.2 million for each half minute of airtime, it’s thought that the sandwich maker helped many learn the difference.
Approximate Total Cost: $4.4 million

2004: Subway’s “Make-Up-For-Eating-Bad-Not-Being-Bad”

Creating the slogan, “Eat Fresh,” as a household mainstay nationwide, Subway recruited actor…