12 Most Expensive Super Bowl Commercials of the 21st Century

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2003: Reebok’s “Terry Tate-Office Linebacker"

After hiring Terry Tate as Reebok’s Office Linebacker, the footwear company dropped $2.1 million per 30 seconds to remix a series of Terry “Terrible” Tate commercials for the XXXVII Super Bowl.
Approximate Total Cost:  $4.2 million

2003: Reebok’s “Terry Tate-Office Linebacker”

After hiring Terry Tate as Reebok’s Office Linebacker, the footwear company…