Decoding Barack Obama’s Social Media Campaign Strategies

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In 2010, Time magazine put Obama at the top spot in its “Social Influence Index,” which measured appeal by analyzing Facebook and Twitter. With more than 21 million users who "like" his Facebook page, the president holds a prominent and powerful presence on a platform that has more than 750 million users.

In 2010, Time magazine put Obama at the top spot in its “Social Influence Index,”…