Decoding Barack Obama’s Social Media Campaign Strategies

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Obama's Website, BarackObama.com, includes a place where hundreds of thousands of supporters can blog, share, and communicate to get the word out about voting in 2012. The campaign team uses this as a way to mobilize volunteers as well as continue the buzz about Obama and the First Family. It makes his campaign and presidency one that is reachable and relatable, and is also a cost-effective way to reach millions both nationally and internationally via the World Wide Web.

Obama’s Website, BarackObama.com, includes a place where hundreds of thousands of supporters can blog, share,…