Decoding Barack Obama’s Social Media Campaign Strategies

Barack-Myspace

Obama left no stone unturned when it came to targeting specific groups, from ethnicity to age, via social media. He made his presence known on sites including Myspace, BlackPlanet, Migente.com, and Glee.com, all sites specificially for young urbanites, African Americans, Hispanics and gay and lesbian groups, respectively.

Obama left no stone unturned when it came to targeting specific groups, from ethnicity to…