← Decoding Barack Obama’s Social Media Campaign Strategies

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By Janell Hazelwood | Published July 7, 2011 | Full size is 1600 × 1200 pixels

President Barack Obama changed the game since his successful run in 2008, utilizing the most influential Web platform of the 21st century: social media. He made his presence known across the board, recognizing early that social networks were not only the key to gaining the support he needed to win the election, but to keep a foothold during his presidency and seek a realistic second run in 2012. Here, we take a look at how Obama leveraged social networking, a powerful—and free—tool of influence that reaches across the globe. —Janell Hazelwood

President Barack Obama changed the game since his successful run in 2008, utilizing the most…

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