Bill Cosby Decoded: A Family-Friendly Brand

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ENDORSEMENT KING:

During the late 1980’s through the mid-90’s, Cosby was the ultimate product endorser. His face, voice or co-sign was linked to brands ranging from Coca-Cola and Mattel to Kodak and Jell-O. At the time Cosby’s combined endorsement deals were rumored to have earned him a whopping $125,000 per hour. After a 10-year hiatus, he reteamed with Jell-O last year for their multi-million dollar “Hello Jell-O” campaign as a executive producer behind the scenes.

ENDORSEMENT KING:

During the late 1980’s through the mid-90’s, Cosby was the ultimate product endorser. His…

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