Consumer Affairs

CTO Launches 2014 Tourism Trends Report

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The Caribbean Tourism Organization (CTO) recently launched the European Industry Trends & Insight Report 2014 at the international travel trade show at the World Travel Market in London. Produced by the travel trade magazine TTG, the publication is intended for administrative and business professionals to read in order to gain a better insight into the travel practices and habits of British and European holidaymakers. The European Industry Trends & Insight Report 2014 provides info graphics, charts, visuals, data and information highlighting issues that the UK and Europe are facing in the travel industry. The analysis also depicts up-to-date consumer trends and statistics. Additionally, the engaging and dynamic eight-page report also sheds light on what the Caribbean’s chief competitors are doing and how consumers perceive the Caribbean.

The CTO is the Caribbean’s prime tourism development agency, with members from over 30 countries, and its goal is to showcase the Caribbean as the most beautiful, desirable destination year round. Chairman Richard Sealy said, “It’s important that we have insights and that policy-makers and planners can stay current and understand what’s trending. We constantly hear that booking windows are shortening; people are using the internet to make travel decisions so everything is occurring at breakneck pace so we need to have the information in order to make decisions that make sense. Gone are the days when the beach alone would have done it, people want to experience different things when they go on vacation so we have to push the various niches, the whole experience.”

Essentially, the report broke down the significant areas of concern regarding the Caribbean, such as the amount of disposable income of British and Europeans, how often they plan to travel in the new year, today’s consumers perceptions of the Caribbean tourism product, how consumers currently research and choose destinations as well as growth forecasts for outwards travel from Europe are all major factors currently affecting the industry’s growth and success in the region.

CTO director of marketing for the UK/Europe Carol Hay states, “Not only does this report examine the current travel situation in the UK and Europe, but it also looks ahead to the changes and challenges that are anticipated in the next two to three years. The well-researched and rich content will prepare our ministers and directors of tourism, as well as Caribbean tourism practitioners for the weeks and months ahead, so that they are well equipped for meetings with industry partners and ready to do business.”

The full report is available here.

Key findings of the report include: