Drake Decoded: How the International Star ‘Takes Care’ of Business

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HIP-HOP PITCHMAN

According to Forbes, Drake’s $11 million in earnings for 2011 thus far has come in large part from his endorsements. His advertising pacts with Kodak, Sprite and an agreement to have his mug plastered on to the sides of Virgin America airplanes have certainly helped to pad his pockets. Has Drake’s image helped these products? His Sprite commercials could have had a hand in parent company Coca Cola seeing a net revenue spike of 40% in the first quarter of 2011. Not to mention that Sprite is the No. 7 ranked soda in America based on its popularity with the younger demographic. Despite a sharp overall decline in Kodak sales by 80% through the first two quarters of 2011, Drake lending his likeness to the campaign may have helped slow the bleeding a bit as sales were down only 5% in the third quarter.

HIP-HOP PITCHMAN

According to Forbes, Drake’s $11 million in earnings for 2011 thus far has come…

(Image: Getty)