← Jeremy Lin Decoded: Cashing in on Overnight Success

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By Anslem Samuel | Published February 29, 2012 | Full size is 620 × 480 pixels

GARDEN OF PROFIT With Lin’s overnight celebrity, The New York Times reported Madison Square Garden’s stock rose 3.8 percent, to a record $32.32 on February 13. According to Forbes.com, “That translates to a $170 million to the company’s market cap to $2.4 billion.” As for ticket sales, the Knicks have reached an average sell-out capacity of 19,763, per The Wall Street Journal’s “Market Watch.” And if the New York point guard's above-par playing skill set carries the team into the postseason, it could be worth $3.5 million per home game, not including “merchandise and concession sales.”

GARDEN OF PROFIT

With Lin’s overnight celebrity, The New York Times reported Madison Square Garden’s stock…

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