Jeremy Lin Decoded: Cashing in on Overnight Success

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SUPPLY & DEMAND

Since becoming a household name, Jeremy Lin has seen his No. 17 jersey become a hot commodity. According to The Wall Street Journal, Modell's Sporting Goods, a New York-based sports store, sold approximately 10,000 jerseys, with intentions to sell an estimated 160,000 additional jerseys, as of February 21. Adidas, which has a licensing agreement with the NBA, plans to distribute Lin’s jerseys to 6,700 stores across China.  As reported by CBS Sports, Lin’s jersey from his first New York game sold on eBay for $40,000, a price higher than most D-League players’ salary. Similarly, the game-winning jersey he wore against the Los Angeles Lakers, where Lin scored 38 points, sold for more than $42,000, after starting at an introductory price of $1,100. All proceeds were donated to the Garden of Dreams Foundation. Not only is Lin selling jerseys, he’s selling rookie cards, too. As reported by CBS News, Lin’s signed, Golden State Warriors rookie card recently sold for $21,580 on eBay.

SUPPLY & DEMAND

Since becoming a household name, Jeremy Lin has seen his No. 17 jersey…

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