Jeremy Lin Decoded: Cashing in on Overnight Success

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For a while, the people who supported Lin the most weren’t able to watch the majority of his games on television. Due to an ongoing licensing fee dispute between Time Warner Cable and Madison Square Garden, 2.8 million New Yorkers who subscribe to the multi-million dollar cable company were blacked out from all MSG games. But thanks to Lin's seven-game winning streak, the rising star’s buzz was enough to lift the blackout on Feb. 17 and send MSG ratings skyrocketing. Although the Knicks’ winning streak came to an end that same evening against the New Orleans Hornets, followed by a loss against the New Jersey Nets, both games recorded as the two highest-rated regular-season events ever, with ratings of 7.32 and 7.34, respectively.

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For a while, the people who supported Lin the most weren’t able to watch…

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