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By Janell Hazelwood | Published January 17, 2012 | Full size is 620 × 480 pixels

$772 MILLION: Total gains over the two days after Michelle Obama wears apparel for companies associated with this outfit, including Richemont, Macy's, Nordstrom, Saks Fifth Avenue, and Dillard's. The dress is designed by Calvin Klein, a brand available at Nordstrom and Macy's, and the cardigan is by Nina Ricci, a designer brand sold at Saks.

$772 MILLION: Total gains over the two days after Michelle Obama wears apparel for…