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By Janell Hazelwood | Published January 17, 2012 | Full size is 620 × 480 pixels

$2.7 BILLION: Total value the First Lady created for 29 public companies by Michelle Obama's wardrobe choices in 189 public appearances. After the First Lady wore this couture dress, designed by Isabel Toledo, and gloves from J. Crew, the New York Times reported the women's section on J. Crew's online site had crashed because of surge in Web traffic.

$2.7 BILLION: Total value the First Lady created for 29 public companies by Michelle…