← RuPaul Decoded: The Man, the Myth, The New Queen of All Media

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By Anslem Samuel | Published May 15, 2012 | Full size is 620 × 480 pixels

DIVA DOLLARS In 1995, RuPaul became the first spokesmodel and only drag queen for MAC Cosmetics’ VIVA Glam collection. A year later, she endorsed Bailey’s Irish Cream Liqueur via national print advertisements. In addition to her individual accomplishments, the fabulous queen’s successful show, RuPaul’s Drag Race, has acquired partnerships with some of today’s leading companies. During and after the show, the winner and contestants receive cruises sponsored by AlandChuck.travel; a lifetime supply of NYX Cosmetics; headlining the LOGO tour sponsored by ABSOLUT® Vodka and $100,000, the largest cash prize since the show’s inception. And having her foot in design, Ru launched a shoe line, RuPaul Drag Race Footwear by Iron Fist, on March 15 to accompany her highly-rated reality series and offer women shoes in all sizes.

DIVA DOLLARS

In 1995, RuPaul became the first spokesmodel and only drag queen for MAC Cosmetics’…

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