Spider-Man Decoded: Untangling the Amazing Web of Profit

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ANIMATED RATINGS

Over the years, Spider-Man has surfaced in six television cartoons, with each having different results. The most popular was Spider-Man (also known as Spider-Man: The Animated Series), which aired for five seasons. According to IMDB, the series’ cancelation had nothing to do with ratings. The then-president of Fox Kids network, Margaret Loesch, shut down Marvel Films Animation and decided to continue several of the station’s comic series with Saban Entertainment. The Spectacular Spider-Man series was another success. According to Nielsen Research Media, the premier episode registered a 1.2/3 household rating, landing the top viewership in the 10am time slot during the 2007-2008 season for Kids’ WB! The second episode fared even better with a top household rating of 1.4/4 for the 10:30am time slot.  A new animated series, Ultimate Spider-Man, will premier later this year as the centerpiece of a Marvel Universe, a dedicated Marvel programming block by Disney XD.

ANIMATED RATINGS

Over the years, Spider-Man has surfaced in six television cartoons, with each having different…