The Avengers Decoded: The Makings of a Marvelous Movie Franchise

The-Incredible-Hulk-620×480

THE INCREDIBLE HULK (2008) 

With the original film considered a “flop” due to its bad reviews and muddled storyline, Marvel took five years of planning to reboot the franchise with a new star (Edward Norton) and director (Louis Leterrier). The end product saw slightly better results ($263 million worldwide) and reviews.

THE INCREDIBLE HULK (2008)

With the original film considered a “flop” due to its bad…