Alcohol Advertising Disportionately Targets Black Youth

John Hopkins study reveals racial disparity in alcohol advertising

From Huffington Post.

Researchers from the Johns Hopkins Bloomberg School of Public Health is shining the spotlight on alcohol advertisers, releasing a report that reveals marketers disproportionately target African-American youth.

Through magazines,  television and radio, black youth are heavily exposed to the culture of alcohol, so much so that they are targeted more than the general population, according to the report. Experts say black youth may be more susceptible to advertisers because African Americans exhibit  higher levels of consumption.

Despite the findings, researchers say that African-American youth are less likely to drink than their Caucasian counterparts, citing poverty, social norms and religion as contributors to a less likelihood of alcohol consumption.

Read more at Huffington Post.

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  • kerry

    there’s prob 10 liquor stores in my community, no tutoring places yet.