Clinton Wins Pennsylvania Primary

Obama still ahead in delegate count and popular votes

voters and blue-collar workers, some of whom may have been influenced by his “bitterness” comments. “For those people who had no knowledge of Obama and rely on sound bites and what someone else tells you something meant, that comment hurt,” says Walton. “I think the shortcoming in his campaign was that he has not been able to emphasize adequately his own upbringing, which was not at all elite.”

Walton believes that if Obama’s campaign can do a better job of convincing voters that he understands humble beginnings in a state like Indiana, he can bridge that gap. “Clinton was able to grab that issue and paint him in a way that increased his distance from that group of voters in Pennsylvania and set him back with people who may not have had an inclination to vote for him,” says Walton.

If Obama hopes to beat Clinton in Indiana and North Carolina primaries, he will have to put greater focus on the bread-and-butter issues that appear to be most important to voters. Says Groff, “That’s what will drive the electorate in the fall. Clearly the war will be out there clearly, and the next president will have to deal with that, but the economy is really the issue and he’s got to hammer on that in Indiana and North Carolina,” he explains. “Everybody knows Clinton voted for the war and McCain still supports it to this day, but people are more concerned about paying $4 for gas, that they may lose their jobs, or that their house could go into foreclosure.”

To build on and maintain any momentum Clinton may have gained from the Pennsylvania race, “ideally, she’ll need to win the next two primaries,” says Robert Smith, a political science professor at San Francisco State University. “I don’t think she can win North Carolina and it will be closer in Indiana than in Pennsylvania, and she may even lose,” says Smith. “But that would be her strategy to win four or five of the last nine races and have a strong close.”

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  • charles washington

    Wow this really works. I call some friends to practice my elevator pitch and they all want to know more about my company.

  • Tarshall

    Great info on what others expect to hear when promoting your business

  • Elaine Jackson

    I believe that one should also have  2 or 3 pitches
    Based on the environment – some pitches may not work.
    I teach project management.  Going past level 1 of descriptions could cause one to not want to communicate more because they don’t understand. I have heard people say “what you are saying sounds good but I still don’t understand”. At a technology conference I can give it all I have  – knowing they will get it completely.

    Elaine Jackson, BS, PMP

  • M. Gaither

    I like the brief points and examples describing appropriate elevator pitch. Easy to remember.

  • Kennette

    I love, love your example of comparing tell individuals about my company to riding on an elevator.  I am going to share that with a couple of my friends.   

  • Shay Atkins

    This has been my favorite topic yet!…I’ve been titled as the pitch queen but even I took notes here

  • Askmysecretary

    I love her statement to keep it simple. I can get excited talking about my services that I fear I may overdeliever. This gave me the keys to be direct and on-point!

  • Paige

    The most useful topic thus far.

  • Erica D.

    I like how she broke it down by scenario. If you are in an elevator and someone asks you what you do, but they press two floors up or down, you really do not have much time. It is so critical to be in a business which you love and are familiar with. This pitch should really come easy then (easier said than done, I’m sure!).

  • I like this video. I now have a blueprint on how to create my elevator pitch. First, I’ll begin with a couple of statistics– a) The first will be that of the number of Christians in the U.S. b) The second is the popularity of lyrically explicit urban music that runs contrary to the spiritual beliefs of our target audience. Lastly, I will present my record label, with our Christian urban music, as the solution to the problem.

  • This was so empowering. I began working on my Elevator Pitch right away. It does make the difference, to give you the confidence you desire in promoting your product.

  • Cadiwill

    Thanks for sharing your knowledge. talking about the time frame on the perfect pitch is so crucial. Excellent – elevator pitch needs to be short, to the point and said with passion in your voice. 

  • Kimberly

    That was GREAT information!

  • tony harrison

     love the help it works i have three things in  the works will let you all know soon thanks oliver jess design firm.

  • Faykeys

    loved it…

  • Awesome info! Getting to work right now

  • That was a real eye opener. I certainly have to practice my pitch and refrain from letting my excitement get the best of me. I can testify to losing a person’s interest as a result of telling them everything about my product and service.

  • Csaunders

    Great info..our only problem is explaining to people how we are “virtual”!

  • DreamsKept

    Beautifully said! So important but hard to perfect.

  • expect a call. very important!

  • Keeping it short & simple prevents investors from losing interest in the topic quickly…

  • Apolk

    That was great advice. I am working on trying to perfect my elevator pitch for Solo Noir skin care for ethnic men.

  • joey hustle

    this is sooo important..

  • Thanks again 🙂

  • Phoebe


  • Debussey626

    I am so glad I registered for this small business class.

  • De’on

    Amazing advice. I never knew how to describe what it is I want my business to be, now I do.

  • Practicing my elevator pitch:  I am the Dessert Maven for My Dessert Bar, a dessert catering company and retail bakeshop.  We specialize in mini desserts such as cake pops, mini pies and puff pastry.  Our dessert tables bring the wow factor to any event.  

  • Misha

    If I can get my elevator pitch to be as interesting as her video, I will do just fine. I didn’t want it to end.

  • Zurriane

    Very good looks like I need to sharpen my pitch a little more.

  • GlobalService

    Best information for me so far. Thanks!

  • GlobalService

    Best information for me so far. Thanks!

  • Richard Jackson

    I have been in sales for years, she was so on point with keeping it concise and non sale-sy. I’m sure that was my problem before- talking too much 

  • Thank you. You provided some good tips to put into practice. 

  • Bobby

    Be concise, K.I.S.S. = Keep It Simple Stupid.

  • Tanesha

    This is extremely helpful. The perfect elevator pitch!

  • Tettcommunitydevelopment

    GREAT INFORMATION !! I had to watch this one twice to make sure I heard everything.

  • Mckela Simon

    When im out and about i always have my catlogs and bussiness card on hand so i tel to give me a calll at any time…

  • Harmonytresses

    great information

  • Great info on creating an effective elevator pitch!!

  • Great info on creating an effective elevator pitch!!

  • Hj Anderson

    Awesome!  Standing Ovation!!  I will press replay on this one over and over again…

  • This is the best – Perfecting the Elevator Pitch. Wow! this presentation help me craft my pitch in 20 seconds. Awesome!

  • A’Seneque Davis

    This was great!

  • Wizzdom

    Elevator pitch to peek someone’s interest without sounding like a sales pitch. Great information

  • Shaquanna McPhatter

    Very useful video. I have a better understanding of the elevator pitch 🙂

  • Excellent points. Precise.

  • KSM Properties LLC

    Just got an idea of my elevator pitch. this is awesome!!!!

  • great information, really explains the best way to getting to a great elevator pitch.

  • Taniesha

    This was awesome and I never thought of it this way! Thanks Lynnette for this information

  • Devonne

    Great video, I like the item 3 on the list, which is to position your company as a solution.

  • POA

    Thanks I will definitely put this into action!

  • Thank you, this information will one of the keys to success

    • I agree this is a primary key to sucess.

  • Husband & Wife

    Awesome information! This will help us to improve on our marketing strategies and better define our business purpose. Thanks Lynnette!

  • Michael125

    I love the elevator pitch lesson. It was very creative. I have a business that trains youths how to run a small business. I will use this in my next lesson.

  • Lakisha

    There was a lot of useful information about elevator pitches packed in this short video.

  • Campus Basics

    I like the idea of describing how big a problem your solving being in your elevator pitch.

  • I love this video, very informative.