somehow turn divisive.â€ť
The Obama campaign handled the Ludacris situation effectively, King adds, since its goal is to be perceived as a candidate for all people, not just black people or those in the hip-hop generation.
â€śI think one of the reasons why Obama is so popular among white America is that heâ€™s not running as a black candidate. Heâ€™s just running as himself and people recognize that all sorts of people are going to support you whether you like them or not,â€ť King says.
Itâ€™s also worth noting that balancing the ideologies of different groups is not unique to Obama, King says. â€śIâ€™m sure itâ€™s the same for the McCain team when the religious right has their registration drives,â€ť he adds.
Even so, the vast majority of organized efforts to reach the hip-hop generation of voters is more focused on getting young people to take part in the political process than pushing a specific candidate, and by early indications, the voter registration drives are making a difference, activists say.
â€śI think you can definitely expect to see huge turnouts in November of those who would be considered members of the hip-hop community,â€ť Noble says. â€śIn states where it might have been a close call, I think thatâ€™s going to make a difference. The hip-hop communityâ€™s vote has got huge spoiler potential.â€ť