The New Jersey Devils and Prudential Center announced today that Daniel Cherry III has been named chief marketing and innovation officer. He will helm implementation and strategy for the sports and entertainment brands’ marketing, communications, and community initiatives.
He will be also be responsible for driving the growth of the organization’s brands and raising awareness of the company’s culture and assets via engagement with New Jersey’s sports and entertainment fan bases.
He will report to New Jersey Devils and Prudential Center President Hugh Weber.
“Daniel’s unique skill set, acquired through his eclectic experience, will be the force behind solidifying the power of our brands to drive growth for our current and future fans,” said Weber in a statement. “In finding someone with his abilities who also shares our organization’s commitment to bring transformative change, we were rewarded for our patience.”
“I am humbled and thrilled by the opportunity to continue building on the legacy established by the ownership group and executive leadership team of the New Jersey Devils and Prudential Center,” said Cherry. I am also deeply committed to bringing world-class marketing, sports and entertainment experiences to the wider New Jersey community, something everyone here in the Garden State can be proud of and enjoy.”
Cherry brings more than 15 years of sports, entertainment marketing and consumer brand experience with top companies including Diageo, Ciroc, Smirnoff, Captain Morgan and Tanqueray. He also has experience working with top ad agencies, including Anomaly, Wieden & Kennedy, and Crispin Porter+Bogusly, and sports brands such as Nike, ESPN, and Converse.