Five Athletes Whose Love Battles Killed Their Brands

Tiger-Woods-620×480

Tiger Woods is a professional American golfer who made history by becoming the first player of African American heritage to win the Masters. He became the most recognizable face related to the game of golf and gained multimillion-dollar endorsements, becoming one of the most highly paid athletes in the world. In 2009, reports of an extra-marital affair tarnished his all-American brand and the allegations soon turned into a full-fledged media frenzy when the number of women involved seemed to grow by the day. The scandal proved to be a blow both personally and professionally, resulting in lost endorsements with Accenture, AT&T, and Gatorade and sponsors including Gillette and Tag Heuer. He also took loses on the green, unable to win PGA events in 2010 and 2011. This year, Woods finally made a semi-comeback, winning three tournaments in July.

Tiger Woods is a professional American golfer who made history by becoming the first player…