The Oprah Winfrey Show changed the landscape of talk shows and drew millions of viewers in each week, who would linger on for the local news broadcasts, driving up revenue from ad sales. This audience came with a high price tag. According to Broadcasting and Cable, WABC-TV in New York paid $270,000 per week just to carry the show and Chicagoâ€™s WLS-TV paid about $225,000 per week. Although average viewership slipped under 7 million in the 2008-2009 seasonâ€”down 7-percent from the year priorâ€”Winfrey still maintained her status as the No. 1 talk show. While her current audience average is estimated at 6.5 million viewers, generating about $260 million in revenue. Todayâ€™s series finale stands as the Super Bowl of talk shows with the asking price for a 30-second ad is $1 million.