In 1995, RuPaul became the first spokesmodel and only drag queen for MAC Cosmeticsâ€™ VIVA Glam collection. A year later, she endorsed Baileyâ€™s Irish Cream Liqueur via national print advertisements. In addition to her individual accomplishments, the fabulous queenâ€™s successful show, RuPaulâ€™s Drag Race, has acquired partnerships with some of todayâ€™s leading companies. During and after the show, the winner and contestants receive cruises sponsored by AlandChuck.travel; a lifetime supply of NYX Cosmetics; headlining the LOGO tour sponsored by ABSOLUTÂ® Vodka and $100,000, the largest cash prize since the showâ€™s inception. And having her foot in design, Ru launched a shoe line, RuPaul Drag Race Footwear by Iron Fist, on March 15 to accompany her highly-rated reality series and offer women shoes in all sizes.