Ryan Leslie has developed a direct artist-to-fan platform named Disruptive Multimedia which launches publicly onÂ July 4, 2014. The DMM platform attracts fans by enabling them to email and text artists directly, which in turn, facilitates more engaging relationships. It gives the artists power to directly sell records, merchandise and tickets to fans and engage with them in many other interactive ways.
“Disruptive Multimedia offers a direct-to-consumer business model that is second to none,â€ says Leslie. “This is a revolutionary model for audiences to be able to communicate with their favorite artists. Artists will now see full royalties from record one and — more importantly — retain control of their data.â€
Currently, artists such as 50 Cent, Raphael Saadiq, and Talib Kweli are using the Disruptive Multimedia platform.