Founder, Social People

James Andrews is the founder of Social People specializing in the creation of digital/social technology strategies, online communications, and web content production. Social People is a strategic communications agency that focuses in helping brands and individuals navigate the social media and online space to build better connections with their audiences. With offices in Los Angeles & Atlanta their clients have included Nike, Turner, Lexus, Grammy Awards, and Actress Jane Fonda.

Before launching Social People, Andrews was Vice President, Ketchum Digital and directed global social media brand strategies for Monster.com, FedEx, GeekSquad, Nokia, Wendy’s and Newell Rubbermaid. As an internationally respected digital thought leader, Andrews helped form a Social Media practice in the Ketchum Brazil office and has been a keynote speaker in Sao Paulo, London and Norway. Andrews has been working in the area of interactive/new media and non-traditional marketing for 15 years holding senior titles at Urban Box Office, Columbia Records, Ecko Unlimited and Isobar/Carat. His experience with brands such as Current TV, Coca-Cola/Sprite, Truth.com and Proctor & Gamble places him in a unique category of entrepreneurs that understand the convergence of new media, content, social activism and digital lifestyle.

James blogs at Fastcompany.com as well as Huffington Post and can be seen as a contributor on CNN discussing current news and social media stories. Andrews does most of his personal blogging and “lifecasting” at www.JamesAndrews.tv where you can read his musings on life, business, social technologies and pop culture.

James Andrews attended UCLA, grew up in Silicon Valley, and lives in Atlanta with his wife and two children. Andrews is a board member at GCAPP, a non-profit focused on adolescent pregnancy prevention started by Jane Fonda and Bridge Music Foundation, a non-profit providing education and development resource to aspiring musical artists.