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Q&A

Is it OK to use my company name/logo in commerce before trademarking? Or would it be better to get official trademark before using it?

You should without a doubt, file for trademark protection before “going public” with your logo. Your logo is your intellectual property and the only way to safeguard it from being used by others without permission is to get it protected by The US Patent and Trademark Office. Whether you apply for protection via copyright (which covers writings, music, and works of art) or trademark (which covers a word, name, symbol, design, or any combination) depends on how much creativity went into the logo. In order for a work to have copyright protection, it must reach a requisite level of creativity. Some companies looking to protect a logo file for both. The US Patent and Trademark Office has all the information you need to get protected: http://www.uspto.gov/smallbusiness/trademarks/registering.html
  • Kristina

    Thank you for this information.

  • Diana Broomfield

    This is a very timly post for me since My Logo is being created as I type this. Thanks.

  • http://www.facebook.com/people/Heidi-Burks/1459308198 Heidi Burks

    hum this did not cross my mind until now

  • Jorge

    yes, the best way to star!

  • Kallen

    Thanks for this information. I honestly didn’t realize the importance of my logo before I started using it, and have been considering hiring someone to create a new one for my company. Do you think this is a good idea, or should I stick with the logo I have? It is attached, one person told me he found it confusing which is another reason I considered changing it. I have been using it for about two years, but have only begun with advertising, using it on my website, and really getting clients for about one year. Thanks for any advice you can provide.

  • B.D.P.

    Just the info I needed!

  • Yabobbie Valencia

    Wow..I really appreciate you answering my question. I really needed this information. Thank you.

  • Cortinai

    Good information. Thanks

  • L morton

    Great confirmation!

  • Askmysecretary

    This is sooooo imporatnt when you’re talking about putting forth hard work and someone else can come along and snatch it all away just by securing the name you work hard to develop.

  • http://twitter.com/SmoothheadTony tony harrison

    thanks i have copyrights on 100 illustrations and i will soon have 600 total plus trademarks set thank you for the info

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