Are You Guilty of Showrooming?
Black Enterprise Magazine September/October 2018 Issue

While many shoppers are saving, retailers are getting hit hard by the rise in showrooming. For those unfamiliar with the term, showrooming is the practice of checking out a product in a physical retail store, only to purchase the item online. Oftentimes those guilty of showrooming save big by making purchases on the web.

Retailers are ditching big department stores like Best Buy, Walmart and Target for online deals. An infographic (shown below), provided by, shows that close to 60% of shoppers are showrooming. The recent shopping trend has caused brick-and-mortar business owners to begin offering online-price matching, and, on the flip side, implementing “just looking fees” and ridding the store of specific products altogether. Gadgets, ranging from smartphones and tablets, are showrooming favorites.

#SoundOff: Do you showroom shop? What’s the best deal you’ve gotten when shopping online? Let us know what you think in the comments section below.

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Janel Martinez

With a focus on news and the under 35 crowd, Martinez develops engaging, daily reports for She also pens the blog, After School Daze: Life After Undergrad, where she delves into the day-to-day issues and concerns of recent graduates trying to adapt to life off campus. Prior to Black Enterprise, the Bronx, N.Y. native contributed to Latina,,, Syracuse Record and The Post-Standard. When she's not writing articles, the self-proclaimed travelista is on the prowl for her next excursion.   Martinez holds a bachelor's degree in magazine journalism and sociology from Syracuse University.