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By Elayne Fluker | Published February 17, 2011 | Full size is 500 × 336 pixels

Leverage social media and e-mail marketing. These digital tools are necessary for an overall balanced media mix for any type of business. Capturing customer data and maintaining a database is a good way to build a foundation for e-mail campaigns while social media networks like Twitter, Facebook and foursquare offer a great way to engage existing and new customers.

Leverage social media and e-mail marketing. These digital tools are necessary for an overall balanced…