← 10 Steps to Becoming a Successful Franchisor

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By Anslem Samuel | Published September 21, 2011 | Full size is 620 × 480 pixels

Research your top competitors and develop your niche in the industry. “One of the first things we did was to evaluate what our competitors were doing—where were they advertising? What was the marketing and brand they were putting out there?” says Ball. “So just from a marketing standpoint, we realized we had to do something to put our name out there and help our franchises be successful out there."

Research your top competitors and develop your niche in the industry. “One of the first…

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