Entrepreneurship is no longer a term solely reserved for former business execs and seasoned employees. Gone are the days where young adults stick close to the traditional career path. Instead, today’s trailblazers are creating their own opportunities. And some of the smartest among them will join BLACK ENTERPRISE next month at our annual Black Enterprise Entrepreneurs Conference. Check out these young leaders under 35—BE Nexters—who are carving a space for themselves in the tech, social media and beauty/fashion industries, to name a few.
The youth digital strategist is co-founder and chief executive officer of GenJuice, a community that offers young influencers a plethora of helpful content, from how-tos to the latest conferences in their area. Scott got her start on the entrepreneurial road, co-founding InternshipIn, which helped place over 70 students with internships at startups. Currently, the young entrepreneur is spearheading several business development projects at GameChanger Products.
The continuous rise in sexually transmitted infections, especially the upsurge in HIV rates in urban communities nationwide, prompted these Morehouse graduates to start b condoms, a sleek prophylactic brand that aims at bettering sexual health practices in four main target audiences: African-Americans, Latinos, 50 and over, and gay and bisexual males. Since PBJ Group, LLC launched, it has gained national traction with radio appearances such as The Michael Eric Dyson Show and amassing new partnerships, including Google, Inc. and the Magic Johnson Foundation.
The Spelman College senior turned her girlhood fascination with makeup and beauty heavyweights like Estée Lauder and Max Factor into a cosmetic business venture, launching Iconic Lip Collection in October. The first line of lip products issued through her company True You Cosmetics sold-out within weeks, making $8,000 in revenue, according to Inc. Magazine. Truesdale is set to launch several new collections and a skincare line. She’s also planning to expand her business into stores nationwide and increase its online visibility.
Sustainable fine jewelry designer Monique Péan started her company in 2006, but caught national attention when First Lady Michelle Obama donned her regal pieces. The Washington, DC native is the winner of prestigious fashion awards such as the 2009 CFDA/Vogue Fashion Fund Award and Ecco Domani 2009 Fashion FoundationAward for accessory design.
Allen is the founder and chief creative director of the product design firm Design Futurist, which launched in 2005. The BE Nexter’s clientele includes Calvin Klein, Dupont, Donna Karan, P&G and Quicksilver.
From business mavens to fashion’s “It” girls, Johnson and Pickett are placing their toxin free, vegan-friendly nail polishes at the top of their beauty lists. The duoofficially launched Ginger + Liz Colour Collection in January 2010, offering consumers close-to 40 fun and flirty colors. The polish line is available at salons and boutiques in major cities, such as Atlanta, New York, Washington, D.C., and Los Angeles.
Henderson saw there was a need for specific men’s skincare products and moved in with a solution. The founder of H.I.M-istry Skincare, Inc. offers a selection of au naturale skincare products, including cleansers, creams and toners. H.I.M-istry is sold online and in more than 100 Macy’s department stores nationwide.
The entrepreneurial spirit burns bright in Farrah Gray. Since the age of 6, the CEO of Farrah Gray Publishing has been a salesman and by the age of 16, he launched close to a dozen small businesses and social enterprises. This entrepreneur has received many awards and accolades for his noteworthy accomplishments, including the Young Entrepreneur Trumpet Award, an honorary doctorate degree of humane letters from Allen University, The National Urban League Whitney M. Young Jr. Entrepreneurship Award and The Urban Business Roundtable‘s Top 40 Game Changers of Chicago.
On one continent one day and off to another the next, that’s the reality for this travelista. The young entrepreneur marries luxury brands and clients together with effective digital marketing and social media strategies that will engage consumers. In the midst of her excursions, Reed holds down her position as vice president of social media for Buzz Marketing Group. Readers can also check out her byline in numerous publications from Ebony to Jetsetter.
Want to join us at this year’s Entrepreneurs Conference May 22-25 in Atlanta? We’ll even give you an incentive! Visit blackenterprise.com/ec and enter the code BEDG295 to receive $200 off registration. See you there!