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By Elayne Fluker | Published January 24, 2011 | Full size is 724 × 483 pixels

What’s your value proposition? An easy way to figure this out is to start a sentence with “I promise…” What is it that you promise your customers? A great coffee experience at a decent price? Luxurious fashion? This is something you have to know.

What’s your value proposition? An easy way to figure this out is to start a…

Man and woman at desk with LED sign saying big pitch