← 12 Questions Every Entrepreneur Should Ask Before Writing a Business Plan

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By Elayne Fluker | Published January 24, 2011 | Full size is 592 × 592 pixels

What are your total and target markets? This is the first question you should always be able to answer. How big is the total market for your product or service, and what are your targets? For example, if you’re selling custom-made suits, how big (revenue wise) is the custom suit business? And what type of custom-suit customer are you targeting? Athletes? Businessmen?

What are your total and target markets? This is the first question you should always…

businessman talking through megaphone, low angle view