12 Things Every Entrepreneur Needs to Succeed in Marketing

behind-counter

5. CONSUMER:   	Whenever I consult with a new client, I take them through this exercise.  Think about your target consumer. What do they look like? Where do they shop? Hang out? Are they online? If so, what websites do they like? Build a profile of your ultimate consumer. Even give him or her a name. Ask yourself, would Rose like this new ad?

5. CONSUMER: Whenever I consult with a new client, I take them through…