← 12 Things Every Entrepreneur Needs to Succeed in Marketing

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By Anslem Samuel | Published February 18, 2011 | Full size is 500 × 320 pixels

6. COST: Having a competitive pricing structure isn’t enough. What will your product or service cost your consumer? Sometimes costs we don’t consider, for example, include cost of gas. Is it cheaper to buy your product online or drive to a store? Ship via 3-day air? These are questions you not only have to ask yourself but have answers for.

6. COST: Having a competitive pricing structure isn’t enough. What will your product or…