12 Things Every Entrepreneur Needs to Succeed in Marketing

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<strong>6. COST: </strong><ul> 	<li>Having a competitive pricing structure isn’t enough. What will your product or service <em>cost</em> your consumer? Sometimes costs we don’t consider, for example, include cost of gas. Is it cheaper to buy your product online or drive to a store? Ship via 3-day air? These are questions you not only have to ask yourself but have answers for.</li> </ul>

<strong>6. COST: </strong><ul> <li>Having a competitive pricing structure isn’t enough. What will your product or…