← 12 Things Every Entrepreneur Needs to Succeed in Marketing

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By Anslem Samuel | Published February 18, 2011 | Full size is 261 × 320 pixels

1. PRODUCT: By this point, you’ve written an entire business plan around your product or service. But in your marketing plan, focus on what makes your product or service different than the other ones on the market that are similar. Ask yourself, what would make someone by my product over the competition?

1. PRODUCT: By this point, you’ve written an entire business plan around your…