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online-sale

By Anslem Samuel | Published February 18, 2011 | Full size is 330 × 320 pixels

7. CONVENIENCE: For many consumers, online shopping is the epitome of convenience. And to think less than 10 years ago, the majority of us would have never thought to purchase items via the Internet. But it’s not just about shopping online. What other experience might consumers want to do in their homes because of convenience? And how does this effect your “place” strategy?

7. CONVENIENCE: For many consumers, online shopping is the epitome of convenience. And…