← 12 Things Every Entrepreneur Needs to Succeed in Marketing

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By Anslem Samuel | Published February 18, 2011 | Full size is 500 × 320 pixels

8. COMMUNICATION: Promotion is a one-way conversation. It’s you sending a message to your consumers. Communication, however, allows for a dialogue, and consumers want and need it. How will you allow consumers to give you feedback on your products and services?

8. COMMUNICATION: Promotion is a one-way conversation. It’s you sending a message to…