2010 Entrepreneurs Conference: What I Learned From the Elevator Pitch

Both contestants and judges provide insights into how to effectively sell your business idea

in the market, through their personal stories or market analysis statistics. While the judges focused on the overall pitch, delivery, originality, and profitability of the pitch, they also paid particular attention to the business’ sales strategy, path to profitability, and investor ROI—how the people who invested in the business would profit.

This was feedback that I could apply to my own business.  While I have a plan and am considering the next steps for my company, I know that my own pitch is not as refined as it could be for a variety of audiences—in particular, investors.  In the past, I have self-funded my business and shied away from considering investor capital. Learning what investors are looking for in a real, practical manner was a great lesson.

Five winners from the first round had the opportunity to share their pitch again, after receiving the initial feedback from the judges, but this time only for 30 seconds. I found myself listening closely to see how the contestants incorporated the feedback they’d received only a short while ago, which many of them did well. I also gained some additional insights, including the importance of presenting the value of the business up front, sharing the personal story of the business (in a concise manner), and letting the market know why my business is the one they want.  The competition was high-energy and intense all the way to the finish.

Without a doubt, all of the presenters who shared their pitches were winners because they had the opportunity to share their business dreams and receive valuable coaching. Now that I got some good advice and gained some perspective, I’m going to spend some time revising my own pitch!

Malla Haridat, the founder and CEO of New Designs for Life, is a nationally recognized expert in the specialized field of entrepreneurship education and has trained over 1,000 students.  She has traveled extensively throughout the United States working in partnership with companies developing creative solutions for entrepreneurs and intrapreneurs.  A dynamic thinker, strategist, and speaker, Malla now works with a wide variety of organizations applying her creative talents to the challenges of business transformation. Her company was awarded the 2005 New York City Small Business Award of the Year by New York Mayor Michael Bloomberg and has been featured in publications like The New York Times and on Martha Stewart Radio.

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  • Hello, Ms. Haridat. I was one of the Top ten competitors; the young man who presented the idea of HookahParty. I would like to say that the competition was a learning experience that not only motivated me to really push my idea but to become the best entrepeneur I can be. I am grateful for the opportunity to share my ideas and recieve the upmost constructive criticism. Unfourtanetly; my pitch wasn’t a sucess at the competition, but I am determined to make the business a great success. This conference not only put me in the right direction but help me hone my skills to take it to a higher level. I personally would like to thank Black Enterprise for such a succesful event.

    • Mr. Taylor, I was an attendee at the Conference and had the priviledge to hear you guys pitch your ideas. The HookahParty is a new concept to me and kind of left me scratching my head. Funny, a young lady sitting next to me has actually been to an event and has purchased the products. She was able to explain the concept in detail. Needless to say, I like the idea. Great job and keep up the good work.

  • Hello my name is Darrius Davis And I am a subscriber to Black Enterprise and I was searching the web on how to present my business plan and i seen this Conference that you hosted and my question is will it be coming around again and where. I am desperate for greatness and I am seeking the necessary feedback and constructive criticism that is needed in order to move forward with my wonderful business plan. I have been working on my plan for many years and I cant seem to get off of the first page please I need help. I feel that my opportunity will bring many families together and jobs to many people who desperately need them. Best Regards Darrius Davis

  • Hi, thanks for the tip. I am thinking about pitching my business Executees.net.

  • My name is Andrea and I run a website called VoiceMatters,net. It’s an online community for people affected by vocal disorders. Reading this article motivated me greatly, because it gives me tons of insight on how I can prepare a pitch for getting support for the site. However, my mind does go to my members. What do you do when you have the idea, but a vocal disorder makes it difficult or impossible verbally to pitch that idea?
    I started VoiceMatters.net as a way to help my Mom, who has Spasmodic Dysphonia. I love her so much and I look forward to growing the site to help more people.

  • There are many benefits to entering a competition such as this.

    You get …
    To test your pitch with a live audience.
    Feedback on how your pitch comes across.
    Insight from 3 panelist
    Exposure for your business idea (you never know who is watching).

    I only wish they would allow the entrepreneurs pitching their ideas an opportunity to answer questions.

    • theseenetwork@gmail.com

      I agree Mr. Ogun. Therefore I propose an idea for BE’s next Entreprenuer’s conference Pitch Competition. Once the competition is over let the top 10, 15 or 20 competitors have their own small staging areas where attendees that have written down questons for certain (or all) presenters can ask questions and find out more about their business. It might be more effective and time efficient for the competitor to give answers to popular questions to a crowd instead of answering the same question over and over after the competition in a networking setting. The Q&A session can last for up to 15-20 whereas all the competitiors can host their Q&A sessions simultaneously. Hope this idea can be put in place (or at least can lead to another idea) to benefit the competitors and attendees in the future.

  • Franklin


    Reading on the benefits of presenting in front of the panel definitely resonates in what we at Queens Economic Development Corporation (QEDC) look for in entrepreneurs. Truly this year’s winners of our StartUP! Competition demonstrated many of the things the panel in this competition were looking for. I look forward to reading more about your experiences with entrepreneurs, as they seem to detail many of things that make a business successful and that should be highlighted with entrepreneurs.



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  • Thanks for the great article!  Do you know of any other competitions or resources to test my pitching ability for my new website charityaffairs.com?

  • Bryan T. Schadler Sr.

    Thank you very much Sir! It is always good to be with and around like minded people. If you are what you eat then you are also like who you hang with, in a sense. Bottom line, I have developed and spearheaded new business ventures for 22 years with many investments and many different investors and can tell you with all earnestness; there has never been a time that is better than now to buy a business or property on the cheap in select niche markets. Anyone is welcome to pitch me deals! God bless!