- Create a solid training system for your franchise.
â€śFranchising depends on your ability to systematize the knowledge that you have,â€ť says Kaufmann. This means business owners must implement a roadmap in the form of operations manuals to maintain consistency throughout each franchise. Franchising is about selling knowledge and a certain way of doing business, so you must provide franchisees with adequate instruction, training, manuals, support and techniques.
A franchisee should be able to refer to the manual(s) in your absence and have a clear understanding of how the business will be run. â€śHow can you teach someone to work your business if you donâ€™t have an operations manual in place?â€ť asks Miriam Brewer, director of diversity for the International Franchise Association. â€śThat is a recipe for disaster.â€ť