- 11. Determine who needs or wants the product or service you offer.
Identify your target audience and develop ways to engage and interact with them. Ask yourself questions to narrow down your prospective customer base. The narrower the definition, the more successful you will be. And don’t stop with identifying your customer, but work to build a relationship and deliver a product/service for which they come back repeatedly. Retaining customers is equally as important as attracting new ones. So ask their opinion on your product/service via printed or online surveys or through conversation.