- 13. Leverage social media and e-mail marketing.
Social media and e-mail marketing are important tools as part of an overall balanced media mix for any type of business. It takes you where your customers are. Neither are magic bullets, but intelligently and diligently capturing customer data and maintaining a database is a good way to build a foundation for e-mail campaigns. And social media (e.g. Twitter, Facebook, foursquare, etc.) is a good way to build a client/fan base, as well as engage existing and new customers. To be effective, however, it must be continually monitored and updated as well as organic in approach.